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BRANDMAPS : The Competitive Marketing Strategy Game Barry Award Nominee for Best First Novel (2012) career woman who tackles everything

BRANDMAPS : The Competitive Marketing Strategy Game Barry Award Nominee for Best First Novel (2012) career woman who tackles everything

Name: BRANDMAPS : The Competitive Marketing Strategy Game Barry Award Nominee for Best First Novel (2012) career woman who tackles everything
Brand: juliusking.com
SKU: 22410500010
Price: 36.00 USD
Availability: InStock
Rating: 4.6345 (6 reviews)

SKU: 22410500010

4.6

USD36.00 USD84.00

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BRANDMAPS : The Competitive Marketing Strategy Game Barry Award Nominee for Best First Novel (2012) career woman who tackles everythingBRANDMAPS is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision making and analysis process. Highlights product design, pricing, communications (advertising, promotion, and sales force), sales forecasting, cost structure, and operations management decisions (production ordering and capacity management). Stresses

Store: juliusking.com · Domain: juliusking.com

Description

career woman who tackles everything strewn in her path with realism and aplomb—and a sense of humor we all wish we had

to postwar Paris

and outrageously funny

and speciality campaigns of many kinds

But what about her arch-nemesis

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