Eenchantment: How To Woo, Influence and persuade. by Guy Kawasaki They may be pretending that

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Eenchantment: How To Woo, Influence and persuade. by Guy Kawasaki They may be pretending thatEnchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high level corporate negotiation, or a Facebook update. And when done right, it's more powerful than

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