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Shopify Email A/B Testing & Reporting - Campaign & Flows Turnaround time:Expedited Let our experienced group ofA B testing, in the context of email, is the method of sending one variety of your campaign to a subset of your subscribers and a diverse variation to another subset of subscribers, with the extreme objective of working out which variety of the campaign garners the leading results. A B testing can vary in complexity, and basic A B tests can include sending numerous subject lines to test which one generates more opens, whereas more advanced A B testing