Strategic brand management : building, measuring, and managing brand equity - Keller, Kevin Lane organisasjoner Roald (forfatter) Ditlev-Simonsen

SKU: 38223940463

Pay in 4 interest-free payments of $3.49 Learn more

Live Spec

Strategic brand management : building, measuring, and managing brand equity - Keller, Kevin Lane organisasjoner Roald (forfatter) Ditlev-SimonsenFor courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands

Store: juliusking.com · Domain: juliusking.com